On January 27, 2026, Anta Sports announced that it would acquire a 29% stake in Puma for 1.5 billion euros (approximately 12.3 billion yuan), becoming the largest shareholder of the globally renowned sports brand. JPMorgan Chase believes that this deal holds long-term strategic value: Anta needs to globalize, and Puma needs while Anta is also good at "rebranding".
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