Outdoor Sports × Cross-Border E-Commerce: COSP Shenzhen Links Global Markets

　　Held Concurrently: Greater Bay Area International Cross-Border E-Commerce Export Trade Exhibition

　　Shenzhen Edition

　　March 12–14. 2027

　　Shenzhen Convention and Exhibition Center (Futian)

　　COSP A Leader in Diverse Sports and Lifestyle

　　COSP China Outdoor Exhibition is centered on the Greater Bay Area and uses the dual engines of “breaking boundaries” and “cross-border expansion” to reshape the outdoor and sports industry ecosystem. The exhibition covers a wide range of popular sports and outdoor leisure activities, including camping, golf, cycling, water sports, and fitness. It deeply integrates strategic resources of the Greater Bay Area and brings together distinctive sections such as outdoor equipment manufacturing, smart sports wearables, green camping ecosystems, and cross-border overseas expansion services. It creates a one-stop industry information-sharing platform spanning technology R&D to industrial distribution, providing resource networks and professional endorsement to help enterprises expand their brands overseas, and building a one-stop sourcing platform for all kinds of hot-selling products for professional buyers across various channels. It also creates an “urban fun-wild utopia” for outdoor enthusiasts and sports lovers, unlocking trendy and fun outdoor experiences and delivering a rich, enjoyable, and comfortable experience.

　　A Trillion-Yuan Track Booms, Guangzhou and Shenzhen Seize the High Ground

　　The global sports market is shifting from “professional competition” to “public health + lifestyle,” while the global outdoor boom continues to drive expansion in the sports goods market. In 2025. the global sports goods market was valued at USD 1.126.2 billion, expected to reach USD 1.196.1 billion in 2026 and grow to USD 1.936.7 billion by 2034. with a compound annual growth rate (CAGR) of 6.21% from 2026 to 2034. The outdoor segment is growing even more prominently: the global outdoor sports products market was valued at approximately USD 2.417.6 billion in 2025 and is expected to reach USD 3.428.5 billion by 2032. with a CAGR of 5.2%. Smart equipment, green camping, and cross-border sports tourism constitute three major structural growth drivers.

　　Policy Dividends

　　The policy framework for outdoor sports has shifted from “scale expansion” to “high-quality destination development.” In 2025. the National Development and Reform Commission, the General Administration of Sport, and other departments issued the first list of regions for the development of high-quality outdoor sports destinations, with 49 destinations nationwide included in key support. Huizhou, Guangdong’s “South Kunshan–Luofu Mountain Outdoor Sports Destination” was selected, clearly positioning it as the “Outdoor Sports Capital of South China.” The Greater Bay Area outdoor economic corridor has moved from planning to implementation, and outdoor sports venues and facilities are being consolidated at a faster pace. By the end of 2025. China had 182.000 fitness trails with a total length of 430.300 kilometers, 970 commercial climbing venues, and water sports venues were expanding in parallel, with coastal clustering and inland river and lake expansion. The March 2027 exhibition falls within a window of concentrated demand release across “destination development—equipment procurement—cross-border export.”

　　Cross-Border Market

　　According to China Customs statistics, China’s cross-border e-commerce import and export volume reached RMB 2.84 trillion in 2025. up 4.8% year on year, accounting for 6.2% of total goods trade import and export value. Exports reached RMB 2.27 trillion, up 5.4%. As the top source of cross-border e-commerce exports, Guangdong accounted for 51.1% of China’s cross-border e-commerce export goods in 2025. surpassing 50% for the first time, further strengthening the supply chain clustering effect of the Guangzhou-Shenzhen dual core.

　　Shenzhen continues to rank first nationwide in cross-border e-commerce. In 2025. Shenzhen’s cross-border e-commerce import and export value reached RMB 284.5 million, ranking first among major and medium-sized cities nationwide for the fourth consecutive year. Shenzhen’s cross-border e-commerce sellers’ online transaction value (GMV) exceeded RMB 1 trillion, a steady leap from RMB 900 million in 2024. Shenzhen hosts nearly half of China’s cross-border e-commerce sellers (over 120.000) and about 100.000 supporting service providers, with overseas warehouse space exceeding 4.2 million square meters, ranking first in the country. Global leading platforms such as Shopee, Lazada, OZON, and Mercado Libre continue to deepen their presence in Shenzhen, further consolidating the city’s role as a product selection and fulfillment hub powered by the dual engines of cross-border e-commerce and sci-tech innovation.

　　Guangzhou’s cross-border e-commerce import and export volume has reached a new record high. In 2025. the city’s total cross-border e-commerce import and export value reached RMB 210.0 billion, up more than 16% year on year and accounting for 16.1% of the city’s total goods import and export value. Leveraging its integrated sea, land, and air transport network, Guangzhou has continued to improve its reach and efficiency in Southeast Asia, Europe, and Africa, forming a complementary pattern with Shenzhen: “brand globalization and platform hubs” in Shenzhen, and “multimodal transport and market procurement” in Guangzhou.

　　China’s Opportunities

　　According to the China Outdoor Sports Industry Development Report (2025–2026) issued by the General Administration of Sport of China, by the end of 2025. more than 500 million people in China had participated in outdoor sports, and the total size of the outdoor sports-related industry reached approximately RMB 3.17 trillion. By April 2026. there were more than 375.000 outdoor sports-related enterprises still in operation nationwide, with over 17.000 new related enterprises registered in the first four months alone. In terms of consumption structure, young and middle-aged consumers aged 19 to 49 accounted for 76.16%, while outdoor sports consumption in third- and fourth-tier cities accounted for 42%, indicating that outdoor consumption is accelerating its expansion from first-tier cities into deeper-tier markets. In 2025. the mountain outdoor sports industry reached RMB 50.0 billion. In the same year, the water sports sector added 887 new marine sports-related enterprises, up 12.14% year on year. Road runners’ average annual spending per participant exceeded RMB 14.400. up about 7.1%. As a city driven by the dual engines of sci-tech innovation and cross-border e-commerce, Shenzhen has long ranked first among Chinese cities in PCT international patent applications, providing foundational technological support for the global expansion of categories such as smart outdoor equipment and lightweight materials.

　　Exhibition Scope

　　Camping Lifestyle Zone

　　The Outdoor Camping Lifestyle Zone will share global trends in outdoor camping, showcase a full range of outdoor camping products, and create new social scenarios for camping. Camping influencers and enthusiasts will be invited to publish videos on topics such as camping products, camping activities, food, and protection, creating an immersive outdoor lifestyle experience space.

　　Vehicle and Travel Lifestyle Zone

　　Covering exhibits in bicycles, RVs, cycling, and related fields, this zone will showcase trendy innovations and the joy of cycling, while providing integrated solutions for smart cycling.

　　Water Sports Zone

　　This zone will bring together exhibits such as lure fishing gear, boats, diving equipment, surfing and paddleboarding equipment, swimming products, and water leisure and entertainment equipment. It will launch a brand-new “Water Fun” event to further promote industry exchange and convey a cultural atmosphere of joyful water activities and free outdoor living.

　　Outdoor Sports Zone

　　The Outdoor Sports Zone, the most dynamic zone in the entire exhibition hall, will feature popular outdoor sports such as rock climbing, skateboarding, hiking, mountaineering, and drone sports. Multiple sports competitions will be held to convey the free and energetic atmosphere of outdoor sports.

　　Sports and Fitness Zone

　　Focusing on fitness technology and scenario-based experiences, this zone will present cutting-edge products such as sports equipment, fitness machines, AI intelligent systems, and esports equipment. It will create a highly technological and trendy fitness exhibition area and build new scenarios for sports consumption.

　　Golf Zone

　　The Golf Zone will make a grand appearance at this exhibition, featuring a comprehensive range of content including professional golf products, apparel and accessories, course construction and maintenance, food and protection, diverse merchandise, and technology experiences.