The three-day Bay Games Expo—Guangzhou (COSP) successfully concluded at the Guangzhou Poly World Trade Expo Center.
Capitalizing on its unique location—co-located with the Canton Fair—the expo deeply tapped into the global flow of business visitors, leveraged the Guangdong-Hong Kong-Macao Greater Bay Area’s strengths as a foreign trade hub, and focused on the entire outdoor industry chain.
Building on the industrial resources accumulated from previous editions, this year’s exhibition has undergone a comprehensive upgrade in quality: featuring a diverse and robust array of exhibits and a rich program of on-site activities, it not only provides an efficient supply chain matching platform for domestic and international buyers but also creates an immersive space for enthusiasts to connect and exchange ideas. The high-profile series of professional forums, featuring a star-studded lineup of industry leaders and in-depth discussions on cutting-edge topics, offers forward-looking insights grounded in global market trends, providing significant reference value for the industry.
The exhibition halls were bustling with a steady stream of visitors and a lively atmosphere of exchange, with business negotiations, trend discussions, and new product demonstrations all taking place simultaneously. From business matchmaking to intellectual exchanges, the event flourished on multiple fronts, delivering a high-quality industry gathering that was highly popular, content-rich, and offered diverse value. It has opened up a premium channel for companies in the camping, cycling, water sports, and sports equipment sectors to connect with global markets.
Analysis of Mainland Attendee Sources
This event attracted attendees from 29 provinces and municipalities across the country, further expanding its cross-regional business reach. Among them, local attendees from Guangdong accounted for as much as 66.13 percent, forming the exhibition’s solid core audience; business representatives from the Yangtze River Delta and the southeastern coastal sports and outdoor industry clusters—including Zhejiang, Fujian, Shanghai, and Jiangsu—attended in large numbers, while professional buyers from Shandong, Beijing, Anhui, Guangxi, and other regions also gathered at the venue.
Geographic Distribution of Domestic Viewers
Analysis of Overseas Regions/Countries
Building on our pre-exhibition multilingual overseas outreach, this year’s Bay Games Expo achieved a remarkable breakthrough in attracting international visitors. We completed a multilingual upgrade of the official website, establishing an online promotional platform covering five languages. This broke down language barriers and enabled us to precisely reach overseas buyers in the global sports and outdoor industries.
Attendance data shows that overseas visitors came from every continent: Russia emerged as the primary source of international attendees, while neighboring countries such as Malaysia, South Korea, and Japan, along with the RCEP region, formed a solid foundation; Business delegates from key countries along the “Belt and Road” route—including Turkey, Brazil, India, Iran, Kazakhstan, the United States, and Australia—as well as key shipping nations in Latin America, South Asia, Europe, and the Americas, attended the event in large numbers. Furthermore, industry partners from a vast number of countries across Asia, Europe, Africa, and Latin America gathered at the venue, resulting in widespread success across multiple long-tail markets.
Multilingual pre-event promotion ensures that the Bay Games Expo’s industry voice reaches a global audience, fully showcasing the event’s strengths in international outreach and its appeal for cross-border trade, and establishing an efficient, borderless platform for connection and exchange among the sports and outdoor industry chains both domestically and internationally.
Compared to previous editions, this year’s Guangzhou leg of the Bay Area Expo has moved beyond the superficial model of ordinary product displays. With a focus on securing foreign trade orders and facilitating specialized supply-demand matching, it provides end-to-end services for companies expanding into international markets.
1. A Rich Array of Exhibits Covering the Entire Outdoor Overseas Supply Chain
The exhibition layout is organized according to foreign trade procurement logic, retaining core sections such as camping and outdoor living, cycling, and sports and fitness, while expanding into water sports equipment, lightweight outdoor gear, and a dedicated cross-border product selection zone. Manufacturing sources, independent brands, foreign trade merchants, cross-border platforms, and overseas service providers gathered under one roof, covering the entire foreign trade supply chain—from raw material R&D and finished product manufacturing to quality control, compliance, cross-border logistics, and overseas distribution—to precisely match the procurement preferences of overseas wholesalers, supermarkets, private-label brands, and major cross-border sellers.
2. Bringing Together Overseas Buyers from Around the World to Unlock Cross-Border Trade Opportunities
The steady stream of professional overseas buyers is the strongest testament to the trade-oriented nature of this year’s exhibition. Thanks to extensive global promotional efforts and invitations, outdoor industry buyers and distributors from numerous countries gathered at the event, arriving with specific procurement needs for overseas markets. The substantial influx of international buyers has opened a window for exhibiting brands to engage directly with the global market, fully unleashing the exhibition’s value as a cross-border trade hub and establishing an international platform that connects the outdoor industry with global business opportunities.
3. Major Cross-Border Themed Forum Kicks Off, Unlocking Practical Insights for Global Expansion
A series of professional forums will launch concurrently, reinforcing the exhibition’s professional focus.
The forums address the real pain points faced by foreign trade professionals and feature in-depth discussions focused on cross-border expansion. They will feature overseas channel managers, cross-border platform experts, supply chain leaders, and industry R&D pioneers, who will share in-depth insights on critical topics such as global outdoor consumer trends, market access and compliance in Europe and the U.S., intellectual property risk prevention and control, lightweight product iteration, multi-platform expansion strategies, and localized brand operations overseas.
On-site Q&A sessions, roundtable discussions, and resource-sharing events took place simultaneously. Rather than presenting vague concepts, all activities were tailored to the practical operations of foreign trade enterprises, helping professionals understand overseas markets, mitigate risks associated with expanding abroad, and identify the right product direction.
Accompanying events—including new product launch events and closed-door salons for specific product categories—will take place simultaneously, showcasing cutting-edge products and innovative manufacturing processes.
4. Immersive, Real-Life Experiences Aligned with Overseas Sourcing Standards
The exhibition moves beyond the static product-viewing model to create realistic outdoor experience scenarios. Buyers can hands-on test various camping, cycling, sports, and water sports equipment on-site to intuitively evaluate product performance, craftsmanship details, and suitability for specific scenarios, while assessing them against overseas market standards. Exhibitors will simultaneously demonstrate product highlights and respond quickly to customization and redesign requests, moving beyond the practice of selecting products based solely on images or samples and efficiently aligning with overseas buyers’ preference for hands-on testing.
The exhibition’s professional focus and foreign trade services earned widespread praise from exhibitors and visitors both domestically and internationally.
Many participating manufacturers noted that the Bay Area Trade Fair effectively brings together overseas procurement resources. Unlike consumer exhibitions, which primarily target retail and individual shoppers, the buyers at this event have clear objectives and strong purchasing intent. In just three days, exhibitors were able to connect with multiple overseas channels that were previously difficult to reach, making it a highly cost-effective channel for acquiring foreign trade clients.
Attending overseas buyers and cross-border sellers also consistently reported that the exhibition features a concentrated range of product categories and a mature supply chain. With many factories supporting OEM/ODM customization, they were able to quickly compare samples, discuss delivery schedules and quotes, and complete product selection and price comparisons in one stop—significantly reducing the costs associated with cross-regional sourcing.
▲ Positive Feedback from Exhibitors
Industry professionals and foreign trade service providers alike have praised the exhibition’s professional support services. With forums offering practical insights, matchmaking services, and real-time industry updates, the event not only helps exhibitors find clients but also provides the latest information on overseas markets—making it a rare, integrated platform for both business and learning within the industry.
▲ Positive Feedback from Visitors
These genuine, positive comments not only affirm the organizing committee’s direction in hosting the exhibition but also validate the value of the Bay Area Outdoor Expo’s commitment to professionalism, international trade, and industrialization. Throughout the three-day event, business discussions were constant, with the exchange of samples, price negotiations, and resource sharing taking place continuously, fully unleashing the vitality of the Bay Area’s outdoor industry in international trade.
Every grand event must come to an end, but business opportunities never cease. The successful conclusion of this Guangzhou edition would not have been possible without the concerted efforts of all exhibiting companies, domestic and international buyers, industry speakers, trade media, and the entire staff. We are grateful to all our partners for choosing the Bay Area Outdoor Expo to jointly explore opportunities in the global outdoor market.
The conclusion of the Guangzhou edition marks the beginning of the next chapter in our foreign trade journey. The next Bay Area Outdoor Expo will be held in Shenzhen. As a national hub for cross-border e-commerce, Shenzhen boasts a dense network of global expansion platforms, mature cross-border support systems, and vast overseas channel resources. With its unparalleled geographical advantages for foreign trade, the city will further amplify the cross-border commercial value of the Bay Area Expo.
The Next Bay Area Expo 2027 · Shenzhen Edition
Date: March 12–14, 2027
Venue: Shenzhen Convention and Exhibition Center (Futian)
We will continue to upgrade the exhibition’s professional framework, expand our pool of high-quality global buyers, update our matrix of forums focused on foreign trade, optimize our supply-and-demand matching mechanisms, and refine our targeted OEM/ODM matchmaking services. We remain committed to addressing the international expansion needs of the outdoor industry and building a more precise and efficient professional foreign trade platform.
Registration for the Shenzhen leg of the Bay Area Sports Expo is now officially open! We cordially invite companies across the entire camping, golf, cycling, and sports equipment industry chains to participate. Manufacturers, independent brands, foreign trade companies, and cross-border service providers are all welcome to register. Secure prime exhibition spaces, connect directly with global procurement resources, capitalize on the booming foreign trade opportunities in the Greater Bay Area, and expand into new overseas markets.
